Lloyds Bank - Flagship
Create a fully immersive 3D environment for the London flagship branch to support stakeholder management and design approvals
Lucid worked collaboratively with Halifax Plc to create an interactive tour of the future Flagship Retail Bank. Users could clearly appreciate how different zones supported different customer needs. These zones included a welcoming Home Hub, a Kids Saving Zone, a Travel Zone, DIY and a Cafe.
Users could interact with a complete 3D building model, split the three floors apart and zoom into a first-person view on each floor where they could then walk around and get acquainted with the space. Specific design features were highlighted and digital screens played video content within the model. Users could also opt to view a real-time video tour and pause to enjoy 360-degree views at any while it played.
The flagship branch is now open and customers are enjoying this innovative new banking experience.
SOLUTION
Lucid Environments worked collaboratively with Lloyds and MWorldwide to create an interactive 3D model of its new flagship retail banking environment.
It was important for the design team and senior stakeholders to get a real sense of how the environment looked and operated before the branch opened to the public. The solution, an interactive App, allowed the teams to interact with a complete 3D building model, split the floors apart and zoom into a first-person view on each floor where they could then walk around and get acquainted with the space. Specific design features were highlighted.
